Running a business comes with its own set of inherent risks. After all, you have to be willing to gamble a little to reap some rewards. That’s just part of the game, right? But there are also some measures you can take to help mitigate these risks. If your company has seen better days, or you haven’t been able to take it to the level you hoped, it might be time to reconsider your approach.

Poor Planning
It’s one thing to have an idea for a business, but you can’t just take a simple (or complex) idea and make it happen on a whim. You need to have a solid plan — including everything from financing to market research to scalability to execution and everything in between — or you’re going to crash and burn before your business even has a chance to succeed.

Marketing Missteps
Taking the proper steps to market your business is crucial. While it’s nice if — and that’s a big if — your company can eventually sustain itself by word-of-mouth referrals, it’s not a method that typically works for most. Come up with a marketing strategy, a dedicated budget, and conversion goals to gauge whether your initiatives are a success. Learn who your potential customers are and how to speak directly with them.

Inadequate Managing
How you manage your team directly impacts its success. It’s all too common for smaller business owners to comprise the entirety of the management “team.” Particularly when trying to grow a company, it can be too much for a single person to handle the task of running a company and overseeing each employee. Know your capabilities as a business leader, but then enlist experienced talent to help keep your business running smoothly so you can focus on the bigger picture.

Are you too headstrong (read: stubborn) that, if your business heads in an unanticipated direction, you aren’t willing to make changes to accommodate? While you may have developed a solid business strategy, the world (and market) can change at the drop of a dime. You have to be willing to adapt and pivot the direction of your business to meet your customers’ changing demands, even if it means completely reshaping your approach. Refusal to do this has brought even business titans to their knees. (Just look to Borders versus Barnes & Noble for a classic example.)

Lack of Tools
You wouldn’t start a construction company and refuse to invest in quality equipment for your crew. So why are you trying to manage a team of employees without proper management tools? With Encore, administrators are empowered to oversee their teams, regardless of where they are in the field. Our Wireless Forms make it easy for job-order processing to be handled quickly, meaning you get paid a lot quicker. Timekeeping lets your workers record their hours without having to waste time stopping by the office. GPS Tracking boosts accountability, ensuring that your people and assets are exactly where they should be. And Intra-Company Messaging makes company-wide communication of important announcements secure and almost instant. (And these just scratch the surface of Encore’s vast capabilities.)

With the right plan of attack, your business dreams can blossom into a successful reality. You just need to take the proper precautions to protect your company and yourself.

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